You know that feeling when you’re reading something at work and your eyes start to glaze over?
Like when you open an email titled “Urgent: Updates to the Expense Claim Process” and it starts with:
“In alignment with our strategic objectives to optimise operational efficiency and enhance fiscal responsibility, we are implementing a new paradigm for expense reimbursement that leverages cutting-edge digital solutions to streamline the submission and approval workflow…”
And suddenly you’re wondering if it’s too early for lunch. Or retirement. Then you cry a little on the inside because you remember that while you’re old enough to wake up with back pain every day, you were born too late to believe you’ll ever actually get to retire.
This emotional rollercoaster is a telltale sign of corporate jargon doing its worst. Sucking the life out of everything it comes into contact with.
But here’s the thing: it doesn’t have to be this way.
Whether you’re writing for employees or potential hires, your words could do more than just exist on a page. They could connect. Engage. Maybe even (dare I say it?) entertain.
So why is most corporate content about as exciting as a 3 hour video training session on Understanding GDPR?
The problem is, we’ve somehow learned to stuff our writing full of buzzwords and industry-speak, thinking it makes us sound professional. But it doesn’t. It makes us sound boring. And worse, it makes us sound like everyone else.
Want to know the secret to writing content people actually want to read?
Write how you talk.
Seriously, it’s that simple.
Address your readers like you’re having a conversation. Use words they’d use. Tell stories they can relate to.
Want to be professional? Try being relatable.
Because being relatable shows you understand your audience. That you respect them enough to communicate clearly.
And let’s be honest, in a world drowning in corporate speak, clear communication stands out.
It’s not about dumbing things down. It’s about smartening things up.
So next time you’re about to write “synergise cross-functional methodologies”, stop. Take a breath. And ask yourself: how would I explain this to a friend?
That’s your starting point.
Because at the end of the day, whether they’re employees or candidates, the people reading your content are just that. People.
They’re not looking for another soulless message about values alignment. They’re looking for a reason to care. To engage. To stick around.
Give them that reason.
In a world of corporate doublespeak and soulless AI copycats, it’s time to cut the crap and write like you’ve got blood in your veins.
Or get us to do it for you.